Most companies operating on the internet know and use Keywords for promoting their company and products.
2010-09-14 – www.easy2bid.com
The name of the game is “Search Engine Optimization”. The purpose of using keywords is that people when using a search engine, such as Google or Yahoo, will hopefully find the company or the products which the company is trying to promote. Thus, by writing their keywords into articles, press releases, and newsletters and posting them on the internet, on blogs, news sites, and news services, the companies hope that potential customers will inadvertently find their company or their products.
The Method
The companies doing business on the internet, whether it be B2b or B2C will employ a number of people whose job is to write about the things or products that the company is looking to promote, using the keywords as much as possible, so that people searching the internet may find said products. Say for instance that a company was looking to promote products such as Comforters, Silk Bedding Sets, Non Woven Bags, Handbags, Sweaters, Photo Frames, Wigs, Pet Products, Children’s Clothing, Sweaters, T-Shirts, Baby Rompers, Socks, Necklaces, Puzzle Toys, RC Helicopters, and LED Lights. In that case they would have somebody write a lot of articles about these products using the words that the company has decided on. The keywords aren’t necessarily exactly the same as the name of the products. They are designed for being most likely to be found in a search engine. Let me give a few examples of keywords for different products. These examples are all from the homepage of the Danish internet company EasyBizChina. I shall mention the product followed by the keyword. Comforters (Comforter), Silk Bedding Sets Suppliers(Silk Bedding Set), Non woven bags Suppliers(Non Woven Bag), Handbags Suppliers (Handbag), Sweaters Suppliers (Sweater), T-Shirts Suppliers (T Shirt), Baby rompers Suppliers (Baby Romper), Socks Suppliers (Socks), Photo frames Suppliers (Photo Frame), Wigs Suppliers (Wig), Pet products Suppliers (Pet Product), Children’s clothing Suppliers (Children Clothing), Necklaces Suppliers (Necklace), Puzzle toys Suppliers (Puzzle Toy), R/C helicopters Suppliers (RC Helicopter), and LED lights Suppliers (LED Light).
Not Retarded
The attentive reader will notice that the keywords are all singular, ‘Bag’ instead of Bags. The reason for this is that surveys have shown that people predominantly use words in the singular when they use search engines. This means that you will quite often find articles containing sentences that seem wrong or incorrect. This isn’t necessarily because the people writing them are retarded, but simply because what matters are not the contents, as much as using as many keywords as possible. You may see a sentence like “China Manufacturer sell many Children Clothing”. The actual meaning of this sentence is “Chinese manufacturers sell a lot of children’s clothes”. This sentence isn’t incorrect because the person writing it doesn’t know that it is incorrect. It is incorrect because what matters is to use the two keywords or key phrases, “China Manufacturer” and “Children Clothing”. So, the next time you read something like that, you will know why. Oh, by the way - can anyone guess what I do for a job?